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Tommaso Liu

SEO | AI SEO | Web Design
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SaaS SEO Consultant

Get more qualified sign-ups and customers with SEO, GEO and CRO for B2B SaaS

I combine technical SEO, high-intent content, AI search visibility and conversion optimization to attract the right audience and turn more visits into sign-ups.

I work across strategy, implementation and measurement, so improvements are tied to business outcomes, not just rankings and traffic.

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SaaS SEO consultant Tommaso Liu with search ranking and organic traffic visuals

What a SaaS SEO consultant can help you achieve

Qualified traffic

Attract people actively searching for problems your product solves.

Lower acquisition costs

Build a cheaper, more stable channel than relying on ads.

Compounding growth

Create pages and content that can keep generating demand for years.

Stronger brand authority

Become a familiar name buyers repeatedly encounter during research.

More recurring revenue

Turn organic visibility into a steady source of paying customers.

Less dependence on paid channels

Own more of your acquisition instead of renting every click.

Table of Contents

Why SaaS SEO needs a different approach

Generic SEO often focuses on traffic growth.

SaaS SEO has to connect search demand with the product, the buying journey and the actions that can lead to qualified sign-ups, demos and recurring customers.

SaaS challenge What the SEO strategy needs to do
Longer buying journeys Support discovery, evaluation and comparison before someone is ready to sign up.
High-value, low-volume searches Prioritize commercial relevance and conversion potential instead of chasing traffic alone.
Complex products Make features, use cases and technical value easier to understand and discover.
Multiple website environments Connect the marketing site, blog, documentation and product architecture without creating SEO gaps.

The result is an SEO strategy built around customer acquisition, not just visibility.

If you want the deeper methodology, read my guide to SEO for SaaS.

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How I help SaaS companies grow

SaaS SEO strategy

Focus SEO on the searches and pages most likely to drive qualified sign-ups, demos and customers.

Commercial pages

Optimize feature, use-case, integration, comparison and landing pages for high-intent search demand.

AI search & GEO

Improve how your SaaS is understood and discovered across Google AI, ChatGPT, Gemini and other answer engines.

Technical SEO

Fix crawling, indexation, site architecture, performance and other technical issues that can limit growth.

SEO content

Create useful, product-relevant content that attracts buyers earlier and supports the rest of the acquisition funnel.

KPI tracking

Track what happens after the click with dashboards for traffic, sign-ups, leads, conversions and acquisition performance.

Technical SaaS SEO for modern websites across custom websites, WordPress, headless CMS and documentation

Technical SaaS SEO for modern websites

Your SaaS website or blog does not need to run on WordPress for SEO to work.

I can work with:

  • Custom websites
  • WordPress
  • Static blogs
  • Headless CMS platforms
  • Documentation systems
  • Modern JavaScript-based websites

I understand technical SEO well enough to diagnose issues, define requirements and collaborate with developers when needed.

My experience with a developer-tool SaaS helps me adapt SEO across marketing sites, documentation and applications, without forcing a specific tech stack.

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Why work with me as your SaaS SEO consultant

01

SEO focused on sign-ups and revenue

Rankings, traffic and AI mentions are useful indicators, but they are not the end result.

I focus on attracting more of the right people and measuring performance as far down the funnel as the available data allows, including qualified visits, sign-ups, demos, leads, conversions and customer acquisition.

The closer we can connect search visibility to recurring customers, the more useful the strategy becomes.

02

Strategy and hands-on implementation

You work directly with the person creating the strategy.

I can research opportunities, create and optimize pages, structure content, implement many SEO changes, improve internal linking, set up measurement and remain involved when developers or internal teams handle implementation.

The work does not stop with an audit and a list of recommendations.

03

SEO, GEO and CRO under one strategy

I do not treat SEO as an isolated traffic channel.

My background also includes web design, conversion optimization, analytics, content and broader digital strategy, so I can look at what happens both before and after the click.

If qualified visitors reach a page but the messaging, structure or conversion path is weak, increasing traffic alone will not solve the problem.

I can also help improve landing pages, calls to action, content hierarchy, product messaging and other conversion elements when they are limiting results.

Search demand → visibility → website → qualified sign-up → paying customer

04

Comfortable working with developers and in-house teams

I understand enough about websites and technical SEO to investigate issues, account for implementation constraints and have productive conversations with development teams.

When deeper engineering knowledge is required, I work with the people who know the codebase best rather than pretending SEO should dictate the technical solution.

I can also work alongside existing marketing, content, SEO and development teams instead of replacing them.

 

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Results from my SEO work

I focus on measurable acquisition rather than isolated ranking wins. Across client projects, my work has contributed to stronger organic visibility, conversion performance and customer acquisition.

+50%+ Growth in new accounts Year-over-year improvement
~3× Higher conversion rate Visitor-to-account performance
1,500+ New accounts Generated across a recent period
300+ AI-assisted sign-ups Attributed to AI search sources
128K+ Organic clicks Across a recent six-month period
12M+ Search impressions Across a six-month period
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These are selected and rounded performance indicators from different client projects. They are shown as individual results rather than one combined case study, while keeping client identities and commercially sensitive data private.

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SaaS SEO consultant vs agency vs in-house

There is no universally best SEO setup for SaaS. The right choice depends on company size, website complexity, how important organic acquisition is, how much work exists every month and how much execution capacity is needed.

Best for focused growth

Independent SaaS SEO consultant

Usually a strong fit for small and mid-sized SaaS companies that want senior SEO expertise without immediately building a full internal team.

  • One main product or a relatively focused product portfolio
  • SEO matters, but does not yet require several full-time specialists
  • The website is not managing thousands of complex SEO pages
  • You want to validate or accelerate organic acquisition before hiring
  • Priorities may change and flexibility matters
  • You want strategy and execution to stay closely connected
  • You prefer lower fixed employment risk

A consultant often makes sense from early revenue through several million in ARR when the SEO function is still relatively lean.

Advantages Direct senior expertise Lower fixed commitment Flexible priorities Closer strategy and execution Good for validating SEO before scaling
Limitations Less production capacity than a large team One person cannot cover every specialist role at enterprise scale Availability is naturally more limited Large international or programmatic projects may need extra resources
Best for scale

SEO agency

An agency becomes more attractive when the main challenge is production capacity, specialist breadth and managing many SEO initiatives at once.

  • Multiple products, websites or international markets
  • Hundreds or thousands of pages require ongoing management
  • Content, digital PR, technical SEO and reporting need to run simultaneously
  • You need several specialists under one contract
  • Large publishing or outreach volumes are required
  • The business has enough internal capacity to coordinate a broader team

Agencies often become more attractive as SaaS companies move into larger mid-market or enterprise environments.

Advantages Higher production capacity Access to multiple specialists Better for international or multi-product scale Easier to increase output quickly Several initiatives can run in parallel
Limitations Usually higher cost More account-management layers Senior strategists may not execute day to day Packages can be less flexible May know the product less deeply than an embedded team
Best for business-critical SEO

In-house SEO

Hiring in-house makes more sense when SEO is important enough to require continuous ownership inside the company rather than external support alone.

  • Organic search is already a major acquisition channel
  • SEO influences product, engineering and marketing decisions every week
  • There is enough high-value work to justify a full-time role
  • The website or product portfolio is increasingly complex
  • Deep internal product knowledge is strategically important
  • SEO needs to be involved early in launches and product decisions
  • The company wants long-term expertise embedded internally

The key question is whether there is enough valuable SEO work every week to justify permanent ownership.

Advantages Deep product knowledge Continuous internal availability Closer product and engineering collaboration Long-term ownership of the channel Strong fit when SEO is mission-critical
Limitations Highest fixed commitment Hiring mistakes are slower and more expensive to reverse One hire may still lack specialist depth in some areas Recruitment and onboarding take time Less flexible if budgets or priorities change

Hybrid: consultant + in-house team

For many growing SaaS companies, a hybrid setup can be the strongest option. The internal team keeps product knowledge and ownership while an external consultant adds strategy, specialist support or extra execution capacity.

This works particularly well when SEO is proving valuable but the company is not yet ready to build a complete internal function, or when an existing team needs additional expertise for specific projects.

Consultant → Consultant + internal team → In-house SEO + specialist support
Situation Likely best fit
SEO is new or still being validated Consultant
Focused SaaS product with moderate SEO needs Consultant
Large-scale content or international production Agency
SEO is already a core acquisition channel In-house or hybrid
Complex product portfolio and very large website Agency, in-house team or both
Existing team needs strategy or specialist support Hybrid
Revenue can help indicate which model is realistic, but it should not decide the structure on its own. SEO importance, website complexity, workload and internal capabilities are usually stronger signals.
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How working with me works

The process stays flexible: identify where the biggest growth constraint is, fix the highest-impact opportunities first and scale what actually improves acquisition.

1

Find the biggest growth opportunities

I start by understanding the product, customers, acquisition model and what a valuable conversion actually looks like.

Then I review search demand, competitors, technical SEO, existing traffic, landing pages, content, AI visibility, analytics and conversion paths to identify what is actually limiting growth.

Outcome A clear order of priorities based on business impact, not a generic SEO checklist.
2

Fix the highest-impact bottlenecks

We start with the changes most likely to improve qualified acquisition.

  • Website redesign and CRO when existing traffic converts poorly
  • Copywriting and product messaging to improve clarity and sign-ups
  • Technical SEO when crawling, indexation or performance is limiting growth
  • High-intent pages for features, use cases, comparisons and product searches
  • SEO content and GEO when more qualified demand needs to be captured
  • Analytics and tracking to measure what actually works
Priority Fix the biggest acquisition constraint before adding more traffic to the funnel.
3

Measure, learn and scale

We track what actually improves qualified traffic, sign-ups, leads and conversions, then use that data to decide what deserves more investment.

That may mean scaling successful content, expanding commercial pages, increasing conversion rates, targeting new search demand or reducing effort on activities producing traffic without meaningful business value.

Outcome A growth system that evolves around what produces results instead of repeating the same deliverables every month.

In short: find the biggest constraint → fix it → measure the result → scale what produces more qualified sign-ups, leads and customers.

FAQs about SaaS SEO Consultancy

What does a SaaS SEO consultant do?

A SaaS SEO consultant helps software companies attract more qualified potential customers through organic and AI search.

The work can include strategy, technical SEO, product and commercial pages, content, internal linking, GEO, analytics and conversion optimization.

The objective should ultimately be qualified acquisition rather than rankings alone.

SaaS SEO often needs to support a longer buying journey across problem searches, product research, features, use cases, integrations, comparisons and educational content.

That makes commercial relevance and product alignment more important than simply chasing high-volume keywords.

Yes. I can work independently or alongside existing marketing, SEO, content and development teams.

This can be useful when the internal team understands the product deeply but needs additional strategy, execution capacity or specialist support.

Yes.

I can identify SEO requirements, investigate technical problems, explain why changes matter and collaborate during implementation and QA.

I do not replace a dedicated engineer when deeper development work is required.

No.

SEO can work with custom websites, static sites, headless CMS platforms, documentation systems and modern JavaScript frameworks.

The important factors are crawlability, rendering, indexation, architecture, performance and maintainability.

Yes.

Your application, marketing website, blog and documentation can run on different systems.

The important part is making sure URLs, internal links, navigation, canonicalization, analytics and the overall search architecture work together.

Not necessarily.

Educational content can be very effective, but feature pages, use cases, integrations, comparisons and existing landing pages may sometimes offer stronger commercial opportunities.

The right format depends on search intent and business value.

Yes.

I can help with keyword research, SERP analysis, content planning, briefs, writing workflows, technical review, internal linking and publishing systems.

For ongoing work, this can include a regular publishing schedule when content production is actually one of the highest-value opportunities.

Yes.

I incorporate GEO and AI-search visibility into the wider SEO strategy, including how clearly AI systems can understand the company, product, features, use cases and expertise.

The objective is qualified discovery, not simply collecting AI mentions.

Yes.

My background includes web design and conversion optimization, so I can also improve landing pages and conversion paths when qualified organic traffic is not turning into enough sign-ups or leads.

There is no universal timeline.

Existing authority, competition, technical condition, content quality and implementation speed all influence results.

Individual improvements can create movement relatively quickly, while building a dependable organic acquisition channel usually requires sustained work and iteration.

I still monitor rankings, clicks, impressions and AI visibility because they help diagnose performance.

Where tracking allows it, the more important metrics are qualified traffic, product sign-ups, demos, leads, conversion rates, assisted conversions and customer acquisition.

It depends on what you need, neither is universally better.

A consultant is often a good fit when the company wants direct access to senior expertise, flexibility and close involvement in execution.

An agency may make more sense when substantial production capacity across many simultaneous activities is the priority.