How to Set Up a Google Business Profile
If you want to show up on Google Maps or when someone searches for your services nearby, the first step is learning how to set up a Google Business Profile — and it’s easier than you think.
It’s completely free and takes just a few minutes to start attracting local customers.
What Is a Google Business Profile?
Your Google Business Profile (GBP) is what people see when they search for your business name or look for businesses like yours in their area.
It shows:
- Your business name and category
- Address or service area
- Phone number and website
- Hours, photos, and reviews
- Directions and contact options
It appears in Google Maps and Google Search — often before your website.
Why Set Up a Google Business Profile?
Setting up your profile gives you:
- Full control over your info
- A better chance to appear in the top 3 Google Maps results
- The ability to get and reply to reviews
- Local SEO benefits (essential if you want more walk-ins or calls)
If you don’t set it up, Google might show incomplete or outdated info — or worse, competitors might try to claim your listing.
How to Set Up a Google Business Profile (Step-by-Step)
Step 1: Visit Google Business
Click “Manage now” to begin.
Step 2: Search for your business
Enter your business name. If it already exists, it may show up. If not, you’ll be able to create a new listing.
Step 3: Enter your business info
- Name and business category
- Address or service area (if you don’t serve customers at your location)
- Phone number
- Website (recommended)
Step 4: Choose a verification method
Usually, Google sends a postcard with a code. Sometimes, phone, email, or live video options are offered.
Step 5: Verify your business
When you receive your code, enter it in your Google Business dashboard to confirm ownership.
Step 6: Optimize your profile
- Add hours of operation
- Upload quality photos (your team, location, products)
- Write a short, helpful description
- Turn on messaging if you want customers to contact you directly
Tips to Make Your Profile Stand Out
- Use your real business name (don’t keyword stuff)
- Choose the best category that describes your service
- Add at least 5–10 quality photos
- Ask happy customers to leave reviews
- Reply to reviews professionally
- Keep your info updated — especially your hours during holidays
Common Problems (And Fixes)
Can’t find your listing?
Try slight name variations or check if it was claimed by someone else.
Didn’t receive the postcard?
Wait 14 days. If it doesn’t arrive, request a new one or contact support.
Wrong business claimed?
You can remove it from your dashboard and create the correct one.
